Identikit – 2006

‘Making the virtual you a little more real’.

Identikit is a fictional company providing products that allow customers to take their virtual identities with them into the real world. The company’s brand identity was designed along with a working prototype website which allows customers turn their MySpace, Friendster and Bebo profiles into real world goods for different situations such as a t-shirt for the weekend, a tie for work or bed sheets for the home.

• Visit the prototype website: Identikit.
  
  

Nature of Presence in Digital and Non-Physical Space

Identikit is part of the Nature of Presence project addressing the needs and desires of people to create presence in digital and non-physical space. Design concepts were used probe and illustrate found thinking and research.